I scoured Citigroup’s Annual Report, hoping they’d touch on the subject, but found nothing in there about the acquisition cost of new credit card holders.

CCA – cost of customer acquisition. how do we judge the relative merit and effectiveness of different types of advertising? By finding a common parameter that can ...

A retail bank sought to expand its credit card portfolio and lower its acquisition costs by leveraging the outstanding brand identity and customer loyalty of a major toy ...

CCA – cost of customer acquisition. how do we judge the relative merit and effectiveness of different types of advertising? By finding a common parameter that can be used ...

In addition, three of the consensuses are summarized: credit card origination costs, accounting for the present value of future profits resulting from the acquisition of ...

MarketingProfs expert marketing advice on Credit Card Acquisition Costs / Trends

... market by equipping investors with objective measurements for analyzing the credit card loan pools. Refining solicitation targeting to minimize acquisition costs. Credit ...

With enhanced data management and new acquisition services, the program enables credit card issuers to increase their conversion rates while lowering acquisition costs ...

Loyalty Rewards Digital Gift Cards : Our Solutions for: Reduce Cart Abandonment Lower Acquisition Costs Increase Customer Retention Lower Credit Card Fees

Home > Sectors > Direct Classic > Credit card direct mail offer volume decline sees ... is influenced by financial services companies migrating to lower cost acquisition ...